The branding power of googles company - Free Essay Example

Sample details Pages: 12 Words: 3499 Downloads: 10 Date added: 2017/06/26 Category Public Relations Essay Type Narrative essay Did you like this example? Whenever it comes for searching something on the internet the first name which strikes our mind is GOOGLE. Anywhere any place any information you can get from Google, you lost somewhere type the places name and the way is there or just click on Google earth. It is the best not only in terms of search but also its work culture and employee satisfaction. Google was originated by Larry Page and Sergey Brin when they were studying at Stanford University. The name Google was derived from the mathematical term googol which is used for 1 followed by 100 zeros. Its name itself reflects the immense knowledge inside it. It is a profitable and public company concentrated on search services, Google operates web sites at many international spheres, with the most operated being www.google.com. Google is broadly recognized as the worlds best search engine because it is fast, precise and easy to use. Google works on the mission of organizing the worlds knowledge and maki ng it universally acceptable and accessible. (Christensen, 2010) Some achievements of google are: Year Achievements 2003 Most chosen search engine 2006 Selected as the best place to work by MBA students 2007 2008 No 1 employer by fortune magazine Literature review: Employee satisfaction: Employee  satisfaction  is a measurement of how satisfied employees are with their working environment and facilities provided to them. It is all about keeping the morale high among workers result into tremendous benefit to any company, as happy workers are more likely to work with higher energy and efficiency, take fewer days off, and stay loyal to the company. There are many ways of improving or maintaining high  employee satisfaction, which intelligent employers should follow in order to make the employees perform well. In order to maintain the satisfaction, the satisfaction level is a must to be known by the employers and in order to me asure the level of employee satisfaction companies can go for:- Surveys Face to face interactions with the employees to gain information Both of these methods have  pros and cons, and should be chosen with proper care so that proper results can be achieved. Surveys are often undisclosed, allowing workers more freedom to be honest without fear of consequence whereas Interviews with management can feel threatening, but if done correctly can produce fruitful results as the workers will know that their voice has been heard and their anxieties talked by those in control and they are also an equal and important part to the organization. (heathfield, 2000) Organizational culture: Organizational culture is the personality of a company in terms of its values, norms, and culture; it can be stated as the identity of the company in terms of what it is following from the last decades for creating a good work culture. It can be stated as the way of interacting within t he organization as well as out of the organization whether it is the interaction between the employees, customers, stakeholders or management. Organizational culture is also known as corporate culture and it also reflects the beliefs and ideas of what the goal should be. Organization culture is a really important matter of concern for an organization as an unhealthy organization can lead towards unsatisfied employees with low morale and no confidence which in turn will affect the production and efficiency if the organization. (Ashraf, 2010) Ten parameters of a healthy corporate culture: Employees defend the company against a critique which states unjustified reason for the same and answers back that we are the part of our organization. Each and every employee should work for the benefit of the company at their best and make the company to achieve its target and stays at top. Managers are humble and friendly towards the employees as always ready for whenever in need. Expenditures and costs are evaluated in terms of its effectiveness and all the members are aware of the fact. All the employees should be given an equal and fair opportunity to express their ideas and rest of the employees along with the management should respect their ideas. Employees should not try to take the advantage of the other ones mistake and proof themselves to be superior. A company should be devoted towards providing a better service to the customer. Employees should follow the rules strictly taking the companys property as their own Education and training programs should be strongly supported by the company and the employees as well in order to keep the employees up to date of the new technology. New ideas should be given a proper space to come out in order to promote innovation and better technology. (Hann, 2005) Analysis: These are the parameters through which a companys organizational culture should be measured and Google is the company whic h scores 10/10 in this it satisfies all the parameters giving way to such a healthy culture where employees not only want to work but work for lifelong it is the dream of all creative people. Herzbergs motivation-hygiene theory: Acc to Herzberg the satisfaction and dissatisfaction of employees depends upon two factors: Hygiene factors: Motivation factors: Herzberg simply said that in order to motivate the employees you need to take care of all hygiene factors first and by that you ensure them with safe work environment and enable them to start dreaming. Once that is done start working on the motivation factors Acc to the theory; people are influenced by two factors: Satisfaction: which is the result of the motivation factors; these factors help increase satisfaction but have a little effect on dissatisfaction. Dissatisfaction: is the result of hygiene factors. These factors if absent or inadequate, cause dissatisfaction but their presence has little effect on long term satisfaction. (Herzberg, 1959) (ABE,UK, 2010) MOTIVATOR FACTORS HYGIENE FACTORS ACHIEVEMENTS PAY AND BENEFITS RECOGNITION COMPANY POLICY AND ADMINISTRATION WORK ITSELF RELATIONSHIP WITH CO-WORKERS RESPONSIBILITY PHYSICAL ENVIRONMENT PROMOTION SUPERVISION GROWTH STATUS JOB SECURITY SALARY These are the factors responsible for the satisfaction and dissatisfaction the employees. Related case study: A lot of case studies have been done before on this topic of organizational culture on its different aspects as my focus is on the leading towards success through the employee satisfaction, one of them is described below: Employee as brands: This case is written primarily to raise an interesting argument over a simple, yet, thought-provoking concept how can human resources be leveraged as a source of competitive advantage? Illustrated through the example of Google, this case raises many intriguing issues. In a span of a decade, Google has emerged as a technological powerhouse with two extraordinary innovations, search and ad words, to its credit. The company attributes this enviable rise to glory to its most valued assets the Google employees. Since its inception, the company has constantly hired only the best talent in the industry, preferring creativity to work experience. Striving to attract and retain bright and inspiring employees, Google focused on motivating its employees by creating a challenging yet fun-filled work environment coupled with a wide array of perks ranging from free food and a gym to employee stock options. Additionally to foster innovativeness, Google has adopted the 70/20/10 model, to encourage Googlers to spend 20% of their work time on a project of their choice. These efforts paid off and Google emerged as the most sought after place to work for two consecutive years (2007 and 2008). However, can a company that has focused on small teams and individual interaction with all employees cope up with the same when its meteoric climb to success has captured the interest of many competitors? The appreciation of Googles achievements has been accompanied by increasing apprehensions about the long-term sustainability of Googles informal and fun-filled culture. Whether Googles success is a result of its much hyped work culture or vice versa, continues to be an unresolved enigma. (Deepti Srikanth, 2009) WORK CULTURE AT GOOGLE: We try to provide an environment where people are going to be happy. I think thats a much better use of money than, say, hundred-Million dollar marketing campaigns or outrageously inflated salaries. (Sergey Brin, Google co-founder, in March 2003) Source: https://computer.howstuffworks.com/internet/basics/google6.htm Google has a relaxed work culture at Googleplex (its headquarters). Together Larry and Sergey tried to put their ideas into reality by making the work culture at Google fun by creating such an environment ins ide the office decorating it with different colours, designs and Google logo Googlers are permitted to get their pet animals in the office and snacks and food all provided to them free of cost arranged by the chef Charlie Ayers. Googleplex has staff canteens providing them with varieties of snacks and eatables Googles mission announcement states that a person can: Make money without doing evil and that work should be challenging and the challenge should be fun. These values rules at Google and the company policy states: Organize the worlds information and make it universally accessible and useful (Strickland, 2006) Innovations at Google: Google management focuses on motivating invention and creativity at the workplace. It comprehended that for a company to grow, ideas and creativity is a must and at Google they give their best to achieve it although they have faced a lot of difficulties doing it. We are never sort of ideas but we lack the way of expressing To solve this Google created an internal web page in order to track ideas. (Schneider et al., 2003) Recruitment: Sergey and Larry also concentrated on recruiting people with the right edge of brain. They were themselves involved in the whole procedure; in order to charm the best of the staff they posted ten reasons for working with them on its website. Google employed people with different skills and qualities while employing, Google involved maximum importance to academic performance as exposed in grade scores in their exams. To get into Google, you have to belong from the best schools or universities. (Charlton, 2006) Implementation of Herzbergs theory: As can be seen above Google in order to satisfy their employees follows the theory as: It firsts satisfy the hygiene factors of the employees like work environment, food, relaxed culture, pay, job security etc. in order to make them more comfortable while working. For ex: Googlers are allowed to bring their pets during work, Staff canteens are provided with variety of snacks, The office of Google is decorated with colours, designs and Google logo. After satisfying the hygiene factor it comes for the motivation factors: As can be seen above in the case that: Google is highly focused on the creativity of people and it wants its employees to be more and more creative in order to do that it keeps on encouraging the employees to work more and more spending time on creating something new The best example of it is Google gives recognition to its employees in terms of their work it gives them proper space to come up with ideas and respect the idea as well which makes the employee feel a part of the organization. Analysis: Organizational culture leads to employee satisfaction As can be seen from above: Like this Google has created a perfect environment for the employees to work and due to this the employees more attached to the organization. Through the above a nalysis it is clear that organizational culture leads to employee satisfaction as can be seen in the case above Google has created such a culture and work environment that its employees are satisfied and happy working there. Attracting the best talent in the industry: And this environment also helps Google to retain the best of the talent of the industry as Google being the dream of any individual seeking job and a proper place to work and show their creativity as it can be seen from the above study that Google hires people with brain and suitable to work in there and since now it is proved that it has the best talents of the industry which ends up with the conclusion that employee n satisfaction is also an important factor in attracting the best talents in the industry. Swot analysis: Strengths ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It has established a brand name for itself and is considered to be the number one search engine on the web. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ The speed and simplicity of its search engine is quite reliable and user friendly. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It has a market cap of $185.61 billion according to Yahoo Finance, Dec 5, 2009. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It has a war chest of $22 billion according to Adam Ostrow, Oct 15, 2009. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It is considered to be among the top 10 brands in the U.S. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It gets reputation by its popularity which proceeds by its word of mouth publicity, so it doesnt need to put much effort in  marketing  its search engine. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It offers many products and services i-e; Desktop products, Mobile products, Web products, Hardware products. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It has a low operation cost regarding its products and services. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It has hired PhDs specially to work for enhancing the search engine algorithms which will render the se arch faster, relevant and more efficient. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It provides its search engine interface to 88 languages which is quite helpful for the locals of the countries. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It uses state-of-the-art technology to catalog the pages to give the most updated outcomes to its users ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It ranks the webpages with its Page-Rank technology that gives the users access to the important pages first. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It specializes in marking the results in differential scale i-e it separates the sponsored links from the regular links that are provided. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ The search engine also provides localized searching where the users get results according to their regions. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It provides services such as Groups, Email, News, Directory etc. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It has come-up with ideas regarding solutions to wireless hand-he ld devices, personalized toolbars, and indexes. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It directly routes its users to the webpage without lingering on another site for ad revenue. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It has also acquired YouTube which provides video services to users across the web, and which is regarded to be the number-one online video portal users. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It has Ad Words and AdSense programs working as the main mechanism. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It has a strong professional networking space present. Weaknesses ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It is dependent mostly on its search based advertising. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ There is the risk of facing dead ends for the users, who find the citation but not the whole text. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It has lack of focus regarding the service of search engine. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Spammers usually take advantage of Googles ranking technolog y by creating sites that contain a lot of links by which they end up getting higher ranks. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Its link-based ranking tech. mostly didnt work on actual traffic analysis. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Its cost-per-click advertising charge ranking policy makes it difficult for the clients to predict the positioning of their ads and their costing as per se. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Its contextual advertising is considered less effective regarding sales generation, and the algorithms behind the search are erroneous. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Its localized search also results in errors at times. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It is the top player regarding the search engines yet it answers search queries with 50 to 60% accuracy. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Its inability regarding YouTube to be monetized. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It has weak presence regarding the social-networking space. ÃÆ' ¢Ãƒ ¢Ã¢ €šÂ ¬Ãƒâ€šÃ‚ ¢ The products and services integration is quite heterogeneous. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It does not hold any strategy for contraction. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ The cost for the data-centre getting higher and higher. Opportunities ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It has vast opportunities for reaching new groups/segments and reaching for new contents. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Easy expert search, which can be integrated using open-url. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Using higher value content on the web. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It can relive the trend like Yahoo! and MSN and become a mass market portal for users that will increase switching costs for its potential users. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It can add localized vendors paid advertisements on the localized search. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It can merge with an already existing mass market portal to cover more ground regarding its users. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It can provide more services to the hand-held devices to capture more market that goes past the conventional internet. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It can increase its overall ad spending online. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Its can enhance by having new acquisitions. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It can increase the internet usage which will render the usage of google.com to be increased as well. Threats ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It can lose control over the indexing policy. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ The censorship will be imposed which will render many services to be less effective. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Library services becoming less visible. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Users ending up not getting to the institutional subscription. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ The disappearance of informational skills. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Competition from firms like Yahoo, M SN. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Legal trials. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Federal lawsuit regarding the collection of search habits of the consumers, which erodes public perception. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It will lose a considerable amount of revenue if its contacts with portals like AOL. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ There is no time constraint regarding the business, competitors can emerge with better interface and new ideas regarding the search mechanism that will make Google lose its market share. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Its confusing cost-per-click policy can disappoint the clients and the firm may start losing them. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It can lose its simple and user-friendly interface if it decides to become a portal, for which it is favourite among its users. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ It can get stuck in issues if it decides to acquire information regarding its users personal information. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Merging with another already establish mass market portal will be a good step, but Google will start losing its well-earned brand-name. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Its service relies highly on its network members. ÃÆ' ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒâ€šÃ‚ ¢ Privacy issues regarding the content ownership. (Adam, 2009) Organizational culture behind the success of a company: From the above swot analysis it can be seen that google is a great success and the best in its field which a combined effect of all the factors: As its organizational culture leads it to high employee satisfaction which in return leading to high morale motivates the employee to work with all their effort and efforts, Google having the best of talents who work with their maximum possible efforts constantly creating new ideas and innovations is leading the company towards success. Competitive advantage: At the same time it can also be seen from the above study that Google stands f ar above its competitors and is leading as the no 1 search engine leaving all its competitors behind and the reason behind it being its innovative ideas and different work culture, having the best work culture Google attracts the best talents which helps it to weigh more in terms of competition as retaining the best talent is a very big achievement in itself and Google have this from the beginning Critical analysis: A Critique of Googles Culture: Many analysts believe that the zero turnover rates during the dot com boom were evidence to its healthy organizational culture. But a lot of people were not satisfied with it as they believe that Google was not made for the management of growth. The recruitment process at Google is also not perfect as it focuses completely on the academic records of a person and not on the intelligence level For ex: you not eligible to apply for Google if you have a 20 year experience working in cisco if u doesnt have excellent academics B ut the Googlers defend themselves by saying that they value intellect and understanding more than experience CONCLUSION: Organizational culture is important not only to create a good work environment but at the same time it leads a company towards endless success and more happy employees which in turn result into constant growth, profit and higher market share. As can be seen in the above study of Google who is leading as the best search engine through its marvellous work culture giving its employees all the needed space to grow and work as a part of the organization which in turn is taking the company ahead of its competitors and more profit. RECOMMENDATIONS: In spite of having the best of organizational culture Google should work more on its recruitment system. The company should be flexible in terms of its policies of selecting a person. for work as it should not completely focus on its academic background but also on experience and knowledge. The company sho uld work on providing space to the social networking. It should work on its cost being too high which creates difficulty for the clients. It should focus more on its accuracy as in spite of being the no 1 search engine it has an accuracy of 50-60% REFRENCES: ABE,UK, 2010. Organizational Resource Management. Adam, 2009. Google Swot Analysis. Anon., n.d. ABOUT.COM. [Online] Available at: https://www.about.com/ [Accessed 21 SEPTEMBER 2010]. Ashraf, S., 2010. What is organizational culture. Conjecture Corporation. Brin, S., 2003. Charlton, G., 2006. Google refines its recruitment process. Christensen, V., 2010. Google from Googol. Deepti Srikanth, P.K., 2009. Employees as brands. Dornfest, R., Bausch, P. Calishain, T., 2006. Google Hacks. 3rd ed. OReilly. Hann, M., 2005. Ezine Articles. heathfield, S.M., 2000. employee satisfaction. Available at: https://www.wisegeek.com/what-is-employee-satisfaction.htm [Accessed wednesday september 2010]. Herzberg, 1959. The Motivation to work. Kulkarni, A., 2000. Organizational culture and behaviour. Mcnamara, C., 2000. Field Guide To Leadership And Supervision. Authenticity consulting,LLC. Milstein, S. Dornfest, R., 2004. The Missing Manual. OReilly. NOE, H.G.W., 2007. FUNDAMENTALS OF HUMAN RESOURCE MANAGEMENT. NEW YORK: TATA MCGRAW HILL. Schein, E., 1992. Levels of culture. Schneider, F., Blachman, N. Fredricksen, E., 2003. How to do everything with Google. McGraw-Hill Osborne Media. Strickland, J., 2006. How google works?. Don’t waste time! Our writers will create an original "The branding power of googles company" essay for you Create order

Moral Virtue Aquired Free Essays

How is moral virtue acquired? Alex Koglman Aristotle believes ethics is about moral virtue over intellectual virtue. Moral virtue comes about as a result of habits of human excellence. So in that case nothing that exists by nature can form a habit. We will write a custom essay sample on Moral Virtue Aquired or any similar topic only for you Order Now For example, when a bunny is born it does not learn to hop it is born to hop. With that being said us humans should try and develop good habits from the beginning of life. By developing good habits this will help you do the right thing without having to think hard about what the outcome is going to be. Good behavior arises from habits which in return can only be acquired by repeating the action and correcting it. First, moral virtues that help construct up a â€Å"happy† human are; justice, wisdom, courage and temperance. Wisdom is a special virtue that is intellectual; however it does guide human choices, while moral virtues are about action. Moral virtues are not acquired by teaching; they are brought on by acting the same way over and over again until it is habitual. So how do people acquire these moral virtues? The best conclusion would be, if a person had parents that acted in this way and were role models of excellence. Otherwise, success only comes from years of practicing, making tough decisions, and learning from your mistakes. Next, how will someone know when they acquire these moral virtues? The persons peers will look up to them and constantly have positive outcomes. People will come to them for help/advice, have 100% faith in them and be a huge role model. In result that person will feel like a million dollars knowing that he/she is in control. Aristotle provides people with both amazing insight and a powerful plan to shape one’s choices and actions in ways that will increase the chance of attaining happiness. By developing the four cardinal virtues, a person can go very far down the path of a whole life, well lived and the rest is up to good fortune. But even if bad luck ruins the chance, a person of good character, by possessing the moral virtues, will be far better off than those who don’t. Aristotle concludes that it is not possible to achieve happiness, a whole life well lived, without moral virtue. Moral virtue is a necessity for happiness otherwise people will act out of spite/anger/revenge/unlawful. Acting virtuously, however, is the primary means to becoming virtuous. For, according to Aristotle, â€Å"virtues arise in us neither by nature nor contrary to nature; but by our nature we can receive them and perfect them by habituation† How to cite Moral Virtue Aquired, Papers

Computer System Proposal Paper free essay sample

Caring Hands System Proposal Idalina AckermanCIS 105May 14, 2010 IT Computing Agency is please to present a computing proposal to Caring Hands to assist your business to run efficiently and effectively. We understand the dynamics that a small business in a competitive market faces. We believe that the home healthcare market is growing and maturing in the Lehigh Valley and surrounding areas. We are ready to place a modern computing system with new technology to meet your needs to succeed. Having duly examined your situation, we are confident that our proposal services will effectively address all of your needs. Our goal is to put a computing system that will allow your business to access the internet, have sufficient computing power to run essential software. It will also have the capability for remote access, the ability to expand without the need to replace your system was also taken into consideration. Our analysts have reviewed the company’s wants and needs for the purchase of the new computing system. We will write a custom essay sample on Computer System Proposal Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They have identified several areas including recovery, security, backup, remote access, accounting ability, office productivity, operation management, email, communication and Antivirus/Malware protection. System and Components All the computers and servers are ASUS products. The components are available online on the official web site as well as on other competitive site. We have chosen BestBuy. com, keeping your budget in mind and for better accessibility. The website allow for us to bundle our systems, which leads to greater savings.

Vikings Essays (1069 words) - Vikings, Viking Age, Viking, Thrall

Vikings Vikings Who were the Vikings? The definition of a Viking is "one belonging to the pirate crews from among the Northmen, who plundered the coasts of Europe in the eight, ninth, and tenth centuries." Some historical accounts have presented an image of the Vikings as brutal, savage, unfeeling warriors who pillaged and burned with reckless abandon. This is not the whole story. While the Vikings were great warriors, they did not kill for sport or burn and pillage without a motive. They were cunning warriors who sought to make, and ultimately did make, great changes in the lands they conquered. The period known as the Viking Age started in the 9th century and lasted until the 11th century. During this time, Viking ships sailed from Scandinavia, at the center of the Viking World, out across the Northern Hemisphere. They went out on voyages of piracy and invasion, and journeys of exploration, commerce, and settlement. (The Vikings-Donovan. Pg. 15). The Vikings expanded their empire over a great distance. To the east, they traveled as far as the Black Sea and to the west they sailed at least as far as the coast of North America. No one knows exactly why the Vikings decided to expand. Some believe their quest for expansion was due to the overpopulation of their homeland, while others believe that climatic conditions and crop failure forced their migration. (From Viking to Crusader. Rizzoli) Before the year A.D. 1100 the Vikings were polytheistic. They believed that the leader of the gods was Odin, who was the god of battle, poetry, and death. He was also the father of all of the other gods. He presided over Valhalla ("the Hall of the Chosen"), the Viking heaven. It was believed that when a Viking died in battle, a warrior maiden called a Valkyrie escorted him to Valhalla. Once the warrior arrived at Valhalla, he began a new life where he fought all-day and feasted all night. This belief in the conditions of the Viking afterlife shows us that the Vikings held fighting and feasting in very high regard. The Vikings had several other very important gods as well. The most popular god was Thor. He was the ruler of thunder and the sky. Thor was so popular that many Vikings wore lucky charms shaped like the hammer Thor supposedly swung to make thunder. Another very important god was Freya, who was the goddess of love and the"provider" of large families. (The Vikings...Living History). To honor their gods, the Vikings offered sacrifices. A chieftain-priest called a gothi conducted these sacrifices. They were held either inside a temple or at sacred location outside. Vikings could offer anything of value to be sacrificed. Precious metals, clothes, and other inanimate items were buried or thrown in a bog. Sacrificial animals were eaten. The greatest sacrifice of all was to give up a son. This happened on a number of occasions but one in particular stands out. When a war between Earl Hakon (ruler of Norway from 965-995) and a neighboring band of Vikings was going badly, Earl promised to sacrifice his son. The battle changed immediately and Earl's Vikings defeated the neighboring Vikings with minimal losses. Earl gave his son to a servant to be put to death. After the Vikings converted to Christianity sometime between 1050-1100 AD the practice of making sacrifices ended. (The Vikings...Living History) In Viking society there were three classes of people. They were the Bondis, Jarls, and Thralls. The Jarls were military leaders and sometimes priests. The Bondis were farmers or merchants, and the Thralls were slaves who were either born into slavery or captured in battle. A Jarl would own a farmstead and around 30 Thralls. He could also hire poorer freemen to work for pay. The Thralls had to cut their hair short and wear white coats. The Thralls did most of the heavy labor on the farm. Thralls lived very hard lives. A Jarl was allowed to beat his Thralls to death as long as he publicly announced what he'd done on the same day. (The Viking World...Campbell) Although the Vikings shared many customs (way of life, treatment of women, respect for elders), a common religion, and a language called Old Norse, they were not a unified nation. They did, however, have very definite codes of behavior. Their first loyalty was to their clan (family) and secondly they were loyal to their local community. Each year, these communities held meetings called "Things". The purpose of these meetings was to allow freemen to vote on their leaders and laws. Before the year 800 A.D. the Vikings were many

Philosphy of Nursing Essays

Philosphy of Nursing Essays Philosphy of Nursing Essay Philosphy of Nursing Essay My philosophy of nursing is centered on the needs of the patients; both physical and emotional. Patient’s needs are not just limited to their primary illness; but their needs include the whole person and their family. A nurse must have the ability to adapt to each patient’s situation and realize that although the core values of the care provided is theoretically the same; each patient requires an individualized plan of care. In my practice, I try to develop a good relationship with each of my patients. In the operating room instilling a level of comfort that encourages them to voice their concerns about their care, upcoming procedure, and possible outcomes is vital to the patient’s wellbeing. Florence Nightingale’s theory involving the environment of care is the primary focus of my day to day nursing; however, Hildegard Peplau’s theory of the many roles a nurse must play when caring for a patient is paramount if I am to provide the best possible care to the surgical patient (Blais Hayes, 2011). Healthcare and nursing were foreign to me when I entered nursing school. I was sure of two things when I started the program. Feeling a sense of accomplishment at the end of the day was very important and I loved caring for others. As I continued my journey through nursing school and into the workforce I developed my own philosophy about nursing. In the operating room the controlled environment and the technical aspects of patient care are very important. If any one area is compromised, the outcome for the surgical patient could be poor. Florence Nightingale believed the environment of care affected the patient’s wellbeing and if one aspect was missing poor health or illness would occur (Blais Hayes, 2011). Florence Nightingale defined nursing a hundred years ago as â€Å"utilizing the environment of a patient to assist in recovery† (Blais Hayes, 2011, p. 100). Nightingale believed that there PHILOSOPHY OF NURSING 3 were five environmental factors linked to a person’s health; pure fresh air, pure water, efficient drainage, cleanliness, and direct sunlight. If any of these five factors were lacking poor health and illness was sure to occur (Blais Hayes, 2011). She refused the theories of contagions or germ infections. She believed that diseases would develop on their own from lack of air, poor lighting, or an improper diet. Patient care came before anything and anything that interfered with that should be cast aside. Because of her concern for the welfare of her patients, she preferred her theory above the theory of â€Å"infections† (Benedict, 2012, p. 2). Nightingale also emphasized the importance of keeping patient’s warm (Blais Hayes, 2011). It is the standard of care today for patients to be actively warmed during surgery from fluids or air convection. Studies have shown these patients have shorter hospital stays and fewer postop complications, such as infections and postop pain. Nutrition was also another focus of Nightingale’s theory (Blais Hayes, 2011). She taught others to make sure the sick patients ate well and in a timely manner. She believed wellness and healing was promoted by a healthy diet, â€Å"The role of proteins in the onset and progression of disease is important because of their enzymatic, transport, and recognition-receptor functions in cellular physiology† (McCance, Heuther, Brasher, Rote, 2010, p. 12). Hildegard Peplau was psychiatric nurse who in the midst of nursing theories relating to individual care delved into a theory encompassing â€Å"the client unit† (Forchuk Dorsay, 1995, p. 2). Patient’s undergoing surgical procedures have many concerns and questions. The same is true for their families. The nurse must be able to establish a relationship with each patient which encourages freedom to ask questions without feeling â€Å"dumb†. Patient interviews must also be directed with broad open question to allow the patient to express their anxieties and fears (Forchuk Dorsay, 1995). PHILOSOPHY OF NURSING 4 Peplau also believed the nurse would have varying roles throughout the course of the patient’s care. â€Å"During the nurse client relationship, nurses assume many roles: stranger, teacher, resource person, surrogate leader, and counselor† (Blais Hayes, 2011, p. 100). This theory is practiced more often in the mental health settings; however it is fitting for all aspects of nursing. Preoperatively nurses are the patient’s teachers and counselors, helping them to understand their upcoming procedures and cope with anxieties. Intraoperatively the nurse is the resource person and leader, providing the needs and protecting the compromised patient. In the postoperative phase, the nurse is a resource person and a teacher for the patient and his or her at home caregiver or family member. In conclusion, Florence Nightingale and Hildegard Peplau both have relevant theories applicable to the modern nurse. As a surgical nurse I share the philosophy of Florence Nightingale, because of her rigorous belief in the affect the environment of care has on a patient’s health. Peplau’s philosophy to develop relationships with the patient and the family is also part of my fundamental beliefs when providing patient care. As a nurse and most especially a surgical nurse I am all things to the patient and their family throughout the course of their surgical procedure. PHILOSOPHY OF NURSING 5 References Benedict, E. (2012). The Constant Flame from the archives, three articles that explore the life and legend of Florence Nightingale. Canadian Nurse, 108(5), 18-20. Hayes, K. K. , Blias, J. S. (2011). Professional Nursing Practice: Concepts and Perspectives (6th ed. ). In K. K. Hayes, Professional Nursing Practice: Concepts and Perspectives (6th ed. ). Upper Saddle River, NJ: Pearson. Forchuk, C. , Dorsay, J. (1995). Hildegard Peplau meets family systems nursing: innovation in theory-based practice. Journal of Advanced Nursing, 21(1), 110-115. doi:10. 1046/j. 13652648. 1995. 21010110. x McCance, K. L. , Huether, S. E. , Brasher, V. L. , Rote, N. S. (2010). Proteins. In H. S. McCance Kathryn, Pathophysiology: the Biologic Basis for Disease in Adults and Children, 6th ed. (p. 12). Maryland Heights, Missouri: Mosby Elsevier.

Health Care Services in Oman Research Proposal Example | Topics and Well Written Essays - 1000 words

Health Care Services in Oman - Research Proposal Example The specific case of Oman gives a very attractive picture on the government support for the public health care delivery systems. The government support exists for 95 percent of all hospitals functioning in Oman. This would cover the human resource support extended for employing doctors, nurses and other paramedical staff in the hospitals. In addition to the political will and the financial support ensured to carry out the set objectives the active involvement of the community another important factor that have helped Oman to attain new heights in the health care services. The survey reports available have showed a public satisfaction level of 70 percent in the delivery of health services thus showing high level of acceptance in the programmes. The broad aim of the research is to investigate the role played by the community groups to percolate the health care support and delivery to the remote locations and also to the underprivileged in the society. The community based interventions in the health care sector in Oman is said to have contributed in the success achieved in the recent years. An in-depth analysis of the prevailing issues on various practices and policies that are followed in the hospitals in Oman has been reported ( Al Balushi and West, n.d.). The researchers emphasis various innovative strategies that need to be evolved in order to make the health care services more effective and efficient. Khandekar et al (2010) reports public health evaluation exercise undertaken to assess the vision impairment in the children below five years. Authors highlights the categorization defects identified in children, which would help them to frame, better intervention steps among this age group. The need for the continuous medical education to enhance the public outreach of the medical profession is also investigated (Anwar and Batty, 2007). The process of continuous medical education is found as the one of the vital requirement for ensuring the better health care support in Oman. Most of the studies reported have tried to give the outcome of the various health related initiatives in the Oman. All the studies reported have unanimously agreed on the improvement of health care services through community level institutions. But information on the key factors that make these institutions function is not yet reported in detail. Thus the proposed research would address this lacuna and give inputs for better delivery of services through this organizations. Methodology The two important philosophies being considered for this

Case study of Tata cross culture marketing analysis Essay

Case study of Tata cross culture marketing analysis - Essay Example In India, over 11 million vehicles are manufactured annually and exports reach about 1.5 million units each year. The big chunk of the automobile industry is two wheelers with a market share of over 75% (Imagin, 2011). In this respect, Ratan Tata decided to manufacture a car at a price of motorbike so people can get around with convenience and achieve major milestone in the Indian and global automobile industry. Several engineering changes were made in order to keep the cost of car model below $ 2500. At the beginning, the manufacturing process was carried out in Sigur and then moved to Sanand Gujarat because of the suppliers’ proximity. This low cost car that is Nano was launched in March, 2009 at Parsi Gymkhana Mumbai (Tata Motors, 2010). The outlook and interior of Tata Nano is quite impressive, it is tall and narrow, respectively convenient for drivers and back sitters. It has four big windows that allow fresh air and light. Its body is designed with much inner room and sp ace (Chhangani, 2009). Tata Nano is simple and functional; it has good inner volume to adjust passengers on the long routes. There are rumors in the market that Nano is made up of the plastic body, and its motor is powered by hamster in the wheel, all such rumors are just rumors, in-fact Tata Nano is simple car but with tough body design and structure. ... After launching Tata Nano in India, future intentions were to enter in the global low cost car market. China and Russia was very lucrative markets for such low cost car category, but the challenges were distinctively there in Europe and North America. It was all because of the emission rules and standards which kept Nano on the back side of the European region (Hollensen, 2011). By understanding Tata Nano’s Case in India, this study will highlight the importance of Tata Nano market in other emerging markets (China and Japan), its need in the European markets and the competitive advantages that Tata Nano sustain in present markets (Hollensen, 2011). Main Reasons for Tata Nano to enter in Global Low-cost Car Market Affordability in Emerging Markets People living in the emerging markets (India, China) prefer motorbikes more than cars, because of the affordability factor. Tata Nano was designed by keeping this factor on priority; as it was all about hitting the world’s chea pest cars category, â€Å"The Ultra-Low Cost Category†. Meanwhile, Tata Motors had the opportunity on the native Indian soil, which made it possible to manufacture such ultra-low cost car â€Å"Tata Nano† (Hollensen, 2011). This brought one reason for Tata Motors to intrude the emerging markets besides India (Hollensen, 2011). Environmental Friendly In developed markets such as North America and Europe, there are strict government regulations for environment protection. People are more conscious on environment friendliness of transportation. Hence, cars, which are lighter and smaller consume less fuel and spread less pollution are preferred as compared to the large ones